5 Common Myths about Succeeding on the Internet

 

Myth #1

Once my website is up, I'm going to make a fortune.

 

Many people think that just having a website will guarantee their online success. They begin thinking about those millions and millions of people who are regularly shopping on-line. They mistakenly begin to believe that success is a "slam-dunk."

 

The truth is: without the right on-line marketing approach and search engine optimization (SEO) strategy to help your website stand out from the crowd, nobody will even know you have a website.

 

Here's an eye-opening exercise for you: Go on a popular search engine like Google and search for your type of business using search words that would be obvious for people to use. See if you can find your own website. Notice which of your competitors pop up.

 

If your website is hard to find, talk to the search engine ranking experts at Cybermed Marketing about proven strategies that can turn on your website's "OPEN FOR BUSINESS" sign.

 

 

 

Myth #2

A good SEO company can guarantee you a Top Ten position on the major search engines.

 

If a company makes this claim, don't use them. There is no feasible way on today's dynamic Internet that any responsible, professional SEO firm can deliver on this guarantee. There are too many factors that affect your ultimate positioning. Your competition changes over time. Even the search engines themselves periodically change the way they select sites based on the same key search words.

 

 

Myth #3

Once my site is up on the search engines, it will stay there.

 

That would be wonderful, but it won't happen (see Myth #2), because nothing stays the same on the Internet. Without a system in place that monitors your site's positioning and performance from month to month, you could be #15 on the search engines one month and #425 thirty days later and not understand why it happened.

 

Cybermed Marketing is an ethical and responsible search engine optimization company, because we don't just make promises. We use research-based, search engine optimization strategies to fully optimize your site for maximum position. We provide ongoing monitoring of your site's visibility and make periodic adjustments that keep your site's performance on a steady path month after month.

 

Myth #4

Your website isn't generating sales, so you think that nobody is visiting your site.

 

Lack of sales does not always mean that you are not getting traffic on your site. It can mean that your site is attracting the wrong kind of traffic or, lack of sales can mean that the writing on your site is not persuasive and convincing enough to make a sale.

 

Cybermed Marketing can analyze your current site and show you: a) how much traffic you are generating every day; b) what key words are being used to search for your type of company, c) which pages on your site are attracting the most traffic, and d) which pages are attracting the least traffic. Armed with this information, we can create a fact-based strategy for optimizing your site that will lead to more traffic and more sales.

 

Myth #5

You spend thousands of dollars on a major overhaul of your site - new design, updated information and other improvements -- convinced that these efforts will improve your position on the search engines. Instead, your website disappears.

 

What happened? The search engines don't recognize your site anymore. You have lost the position your presence on the Internet has earned you over time. To the search engines, you are a NEW site.

 

Every arbitrary change you make on your site has consequences with search engines. When you don't understand the ultimate effect of each change, the consequences can be disastrous. Without knowing, you could remove the pages that most of your traffic is landing on. Without realizing it, a simple and casual re-wording of copy could remove key search words.

 

Websites drop off search engines' radar scopes every day, but yours doesn't have to be one of them. Cybermed Marketing can help you avoid this painful mistake by showing you the safe way to improve your site so that your search engine rank is enhanced, not shattered.